As a long-time client, we’ve had the privilege of supporting The Gray Group’s mission to build communities throughout Atlantic Canada. When they decided to apply their development expertise to their own backyard in Stratford, PEI, we were tasked with naming and branding the multi-billion dollar initiative and developing a strategy to announce this legacy project to Island residents.

We created a brand personality and visual identity for “The Crossroads,” as well as a new web page and a heartfelt video that would be the centrepiece of the launch.

As The Gray Group prepared to launch its plan to the public, they knew the development would be concerning for some community members. Educating the public and validating their concerns was a key piece of the puzzle. Our Communications team provided press releases, media advisories and speeches for the press conference, and we were there to support the launch every step of the way. We provided media training and helped develop all the materials needed to share the plan with the community!

We created a brand personality and visual identity for “The Crossroads,” as well as a new web page and a heartfelt video that would be the centrepiece of the launch.

As The Gray Group prepared to launch its plan to the public, they knew the development would be concerning for some community members. Educating the public and validating their concerns was a key piece of the puzzle. Our Communications team provided press releases, media advisories and speeches for the press conference, and we were there to support the launch every step of the way. We provided media training and helped develop all the materials needed to share the plan with the community!