The PEI School Milk Foundation has an important mission; providing milk to students across the Island and educating them on the importance of a balanced diet. However, with a brand that hadn’t been updated in over 20 years, the Foundation knew it was falling short on meeting their audience in today’s classrooms.

When the Foundation approached us, we knew this project would be more than just a rebrand. It was a chance to re-evaluate the way kids were learning about the product. It was time to shake things up and make milk fun again!

Ask any parent or teacher out there, and they’ll tell you that getting (and keeping) kids’ attention is no easy feat! We decided our best bet at making an impact was to take an edu-tainment approach. This meant communicating the message in a fun way to ensure our pint-sized audience stayed interested.

We created a modern brand using cartoon illustrations and an energetic video that spoke directly to kids. Through the interactive website with games, recipes and silly animations, we told the story of milk “from cow to carton,” and provided teachers and caregivers with engaging learning tools they could turn to any time, anywhere.

When the Foundation approached us, we knew this project would be more than just a rebrand. It was a chance to re-evaluate the way kids were learning about the product. It was time to shake things up and make milk fun again!

Ask any parent or teacher out there, and they’ll tell you that getting (and keeping) kids’ attention is no easy feat! We decided our best bet at making an impact was to take an edu-tainment approach. This meant communicating the message in a fun way to ensure our pint-sized audience stayed interested.

We created a modern brand using cartoon illustrations and an energetic video that spoke directly to kids. Through the interactive website with games, recipes and silly animations, we told the story of milk “from cow to carton,” and provided teachers and caregivers with engaging learning tools they could turn to any time, anywhere.