Frontier Power Systems is a wind turbine and power system developer and manufacturer located in Prince Edward Island, Canada, and in 2020 they came to us for a rebrand that better positioned them in their market.

Through multiple in-depth sessions we learned about their turbines & power systems, and the intricacies of manufacturing, shipping, and assembling these systems in some of the most remote communities around the world. What we realized in this learning was that Frontier wasn’t just building turbines, they were empowering communities.

For the vast majority of remote communities, diesel generated power has been the primary energy source. With obvious negative impacts on the environment, and resident health, generators that power these communities are also extremely noisy. Allowing residents (some for the very first time) to experience the calming silence that comes with switching to wind power was a very powerful takeaway of this project. Beyond installing the equipment and power system, Frontier also teaches and trains select community members to monitor, and maintain the equipment which has added an extra layer of ownership and independence these resilient people deserve.

Empowering Communities became the skewer that influenced all of our brand development for Frontier Power Systems and paired with a strong new visual identity and visual system the rebrand was complete. Since the rebrand, Frontier has found continued success in winning multiple projects throughout Alaska and Newfoundland.

Through multiple in-depth sessions we learned about their turbines & power systems, and the intricacies of manufacturing, shipping, and assembling these systems in some of the most remote communities around the world. What we realized in this learning was that Frontier wasn’t just building turbines, they were empowering communities.

For the vast majority of remote communities, diesel generated power has been the primary energy source. With obvious negative impacts on the environment, and resident health, generators that power these communities are also extremely noisy. Allowing residents (some for the very first time) to experience the calming silence that comes with switching to wind power was a very powerful takeaway of this project. Beyond installing the equipment and power system, Frontier also teaches and trains select community members to monitor, and maintain the equipment which has added an extra layer of ownership and independence these resilient people deserve.

Empowering Communities became the skewer that influenced all of our brand development for Frontier Power Systems and paired with a strong new visual identity and visual system the rebrand was complete. Since the rebrand, Frontier has found continued success in winning multiple projects throughout Alaska and Newfoundland.