15 years Insight Studio logo

Diversecity

A reason to celebrate.

DiverseCity is a celebration of Canadian Multiculturalism created to support settlement, inclusion, anti-racism, and retention on Prince Edward Island. In short, it’s one hell of a good time!

After moving to an online platform due to pandemic restrictions, DiverseCity was preparing to welcome audiences back for live performances and wanted to make the event its biggest festival yet. It would include five events in five communities across the Island.

We freshened up the festival’s branding, produced messaging, graphics, and promo videos. Then implemented a digital and social media strategy targeted toward the Atlantic region to build anticipation and create buzz around the upcoming events.

During the festival, we provided live social media coverage, engaging with attendees and using trending social media features to share the Diversecity Festival experience with the world!

What we did:
Strategy
Digital Marketing
Social Media
Copywriting
Graphic Design
Video Production

Diversecity

A reason to celebrate.

DiverseCity is a celebration of Canadian Multiculturalism created to support settlement, inclusion, anti-racism, and retention on Prince Edward Island. In short, it’s one hell of a good time!

After moving to an online platform due to pandemic restrictions, Diversecity was preparing to welcome audiences back for live performances and wanted to make the event its biggest festival yet. It would include five events in five communities across the Island.

We freshened up the festival’s branding, produced messaging, graphics, and promo videos. Then implemented a digital and social media strategy targeted toward the Atlantic region to build anticipation and create buzz around the upcoming events.

During the festival, we provided live social media coverage, engaging with attendees and using trending social media features to share the Diversecity Festival experience with the world!

What we did:
Strategy
Digital Marketing
Social Media
Copywriting
Graphic Design
Video Production

1.1M

google
impressions

8.6%

increase in followers in social media

48

countries
represented

But wait, there's more.