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Confederation Centre of the Arts

Getting back in the limelight.

When Confederation Centre of the Arts reached out to us in 2022 about digital marketing e orts for the upcoming Charlottetown Festival, we were all in!

It had been two years since the annual Festival, and they wanted to get the word out that it was back and in a big way!

The event would mark the return to the stage for internationally renowned Anne of Green Gables – The Musical, and would also feature the world premiere of Tell Tale Harbour, a musical comedy co-written and starring Canadian icon and Great Big Sea frontman Alan Doyle!

We developed a plan to market the festival across five unique channels. The strategy included Youtube, Facebook, Google, Display Campaigns and contesting.

Using detailed targeting and persuasive messaging, we promoted the Charlottetown Festival as the can’t-miss event of the summer while fortifying Confederation Centre of the Arts’ email list to keep patrons in the know about future shows and premieres!

 

What we did:
Digital Strategy
Digital Advertising
Copywriting

Confederation Centre of the Arts

Getting back in the limelight.

When Confederation Centre of the Arts reached out to us in 2022 about digital marketing e orts for the upcoming Charlottetown Festival, we were all in!

It had been two years since the annual Festival, and they wanted to get the word out that it was back and in a big way!

The event would mark the return to the stage for internationally renowned Anne of Green Gables – The Musical, and would also feature the world premiere of Tell Tale Harbour, a musical comedy co-written and starring Canadian icon and Great Big Sea frontman Alan Doyle!

We developed a plan to market the festival across five unique channels. The strategy included Youtube, Facebook, Google, Display Campaigns and contesting.

Using detailed targeting and persuasive messaging, we promoted the Charlottetown Festival as the can’t-miss event of the summer while fortifying Confederation Centre of the Arts’ email list to keep patrons in the know about future shows and premieres!

What we did:
Digital Strategy
Digital Advertising
Copywriting

Please Note: All images pictured are property of the Confederation Centre of the Arts or Tell Tale Harbour the Musical.

2.4M

facebook
impressions

79,000

contest
entries

28.7M

google
impressions

72.2K

youtube
views

400K

website
visits

But wait, there's more.