15 years Insight Studio logo

GCACC

connecting business and community.

For over 100 years, the Great Charlottetown Chamber of Commerce has been a proud voice for its business community. However, in 2022, the “face” of business on PEI was changing! Worried they were being seen as a stuffy, “old boys club,” the Chamber approached us for a new look and feel that better reflected today’s business community.

This meant a complete rebrand! We worked closely with the Chamber staff to understand their vision and created a new brand from scratch. We designed a fresh new logo and visual identity and developed brand guidelines to establish consistency across all platforms. We revamped their brand personality and built a brand strategy that identified where the Chamber was in the market versus where they wanted to be. We also created newly branded communication tools, including the quarterly magazine, which we gave a modern, editorial-style makeover.

The Chamber wanted to reach a younger, more diverse group of entrepreneurs that make up our island community. The most important thing was to be accessible and approachable. This called for a rehaul of their website, too. We helped streamline membership sign-up and made their services and benefits easier to access. Then we used the timeless art of storytelling to highlight current members and share a sentiment of community and pride that the Chamber has long been known for.

What we did:
Brand Strategy
Logo
Graphic Design
Social Media
Magazine
Communications

GCACC

connecting business and community.

For over 100 years, the Great Charlottetown Chamber of Commerce has been a proud voice for its business community. However, in 2022, the “face” of business on PEI was changing! Worried they were being seen as a stuffy, “old boys club,” the Chamber approached us for a new look and feel that better reflected today’s business community.

This meant a complete rebrand! We worked closely with the Chamber staff to understand their vision and created a new brand from scratch. We designed a fresh new logo and visual identity and developed brand guidelines to establish consistency across all platforms. We revamped their brand personality and built a brand strategy that identified where the Chamber was in the market versus where they wanted to be. We also created newly branded communication tools, including the quarterly magazine, which we gave a modern, editorial-style makeover.

The Chamber wanted to reach a younger, more diverse group of entrepreneurs that make up our island community. The most important thing was to be accessible and approachable. This called for a rehaul of their website, too. We helped streamline membership sign-up and made their services and benefits easier to access. Then we used the timeless art of storytelling to highlight current members and share a sentiment of community and pride that the Chamber has long been known for.

What we did:
Brand Strategy
Logo
Graphic Design
Social Media
Magazine
Communications

But wait, there's more.