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4-H PEI

THE 4-H EFFECT.

When 4-H PEI approached us they were facing a lull in new member and volunteer registrations and needed an awareness campaign to expand their reach, and boost those numbers.

As we dug into this challenge, it was clear that something special happens at 4-H – a lasting impression is made, personal transformations occur, and values and qualities instilled in participants can alter the course of their lives, a “4-H” effect… and with that, a campaign was born!

Over a six-week span, mixed-media content was developed and released on various social platforms. The campaign garnered over 570,000 impressions and 8,250 engagements which was an increase of 408% and 97% compared to the previous six-week period. And with each post driving audiences to a revamped 4-H PEI website homepage, we also saw a 116% increase in website traffic. Based on those results, it’s clear that we successfully reached and attracted new audiences to consider joining the 4-H community.

What we did:
Strategy
Branding
Management
Video
Design
Motion Graphics
Copywriting
Webpage Design

4-H PEI

THE 4-H EFFECT.

When 4-H PEI approached us they were facing a lull in new member and volunteer registrations and needed an awareness campaign to expand their reach, and boost those numbers.

As we dug into this challenge, it was clear that something special happens at 4-H – a lasting impression is made, personal transformations occur, and values and qualities instilled in participants can alter the course of their lives, a “4-H” effect… and with that, a campaign was born!

Over a six-week span, mixed-media content was developed and released on various social platforms. The campaign garnered over 570,000 impressions and 8,250 engagements which was an increase of 408% and 97% compared to the previous six-week period. And with each post driving audiences to a revamped 4-H PEI website homepage, we also saw a 116% increase in website traffic. Based on those results, it’s clear that we successfully reached and attracted new audiences to consider joining the 4-H community.

What we did:
Strategy
Branding
Management
Video
Design
Motion Graphics
Copywriting
Webpage Design

116%

website
traffic

570,000

impressions

8,250

engagements

But wait, there's more.