March Ad-ness
31 ads. 31 days. 31 topics.
As a creative agency, we help our clients achieve their marketing goals. But, depending on the size and scope of their project we don’t always get to flex ALL of our creative muscle. So in the interest of pushing our creative limits, and showing off more of what we can do, we’re launching a month-long campaign we’re calling March Adness.
Thirty-one ads. Thirty-one days. Thirty-one issues, causes, or topics that are either timely, aligned with our values, or strike a chord with our team on a personal level.
Our hope here is to not only bring attention to the topic at hand, but do so in a way that makes you the viewer pause, think, laugh, cry, wonder, reflect, or simply put feel something! Join us as we lose our minds this March, and let the adness begin!

March 1 – Endometriosis Awareness
With March being #EndometriosisAwarenessMonth, this was the perfect topic to kick off our March Ad-ness campaign. Using quotes from those who suffer from the disease, and then representing those quotes visually makes for a striking visual, and an approach that we would continue across other print, digital and OOH ads in a more fulsome campaign.
Credits
Agency: Insight Studio, Charlottetown, Canada
Creative Director: Mark MacLean
Art Director: William Alexander
Project Coordinator: Chloe Duchesne
Copywriter: Julie Jones
Graphic Designer: William Alexander
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March 2 – Teen Mental Wellness
This ad for Teen Mental Wellness Day urges parents to shift their mindset when it comes to teenagers who appear to be absorbed in their phones. Rather than assuming that they are willingly isolating themselves, it is important to recognize that they are constantly inundated with information, bullying, peer pressure, and comparisons which can have an adverse effect on their mental well-being.
Credits
Agency: Insight Studio, Charlottetown, Canada
Creative Director: Mark MacLean
Art Director: William Alexander
Project Coordinator: Chloe Duchesne
Copywriter: Julie Jones
Graphic Designer: William Alexander
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March 3 – World Wildlife Day
Protecting our wildlife and their habitats is crucial for the well-being of our planet. We’ve seen lots of ads that invoke fear or pull at the heartstrings to convey this message, but we took a more absurd approach to reflect the ridiculousness of how corrupt corporate types are consciously choosing to destroy the habitats of our planet’s most endangered species.
Credits
Agency: Insight Studio, Charlottetown, Canada
Creative Director: Mark MacLean
Art Director: William Alexander
Project Coordinator: Chloe Duchesne
Copywriter: Julie Jones
Graphic Designer: William Alexander
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March 4 – Hidden Homeless
When we think of ‘homelessness’ it conjures up a specific image in our minds, but that isn’t necessarily accurate to how homelessness is experienced by the majority of Canadians. It is much more discreet. That person next to you on the bus, classmates of your children, or perhaps even a co-worker. We represent the ‘hidden homeless’ in this ad to help shift the image of homelessness in our minds and perhaps draw more attention to an issue affecting more and more Canadians each and every day.
Credits
Agency: Insight Studio, Charlottetown, Canada
Creative Director: Mark MacLean
Art Director: William Alexander
Project Coordinator: Chloe Duchesne
Copywriter: Julie Jones
Graphic Designer: William Alexander
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March 5 – Heart Disease & Stroke
Heart disease is Canada’s second leading cause of death, affecting over 2.6 million people. Fortunately, there are easy ways to reduce your risk, like walking. This ad aims to highlight the simplicity of disease prevention while emphasizing the importance of looking after your heart, not just for yourself, but for the people who love you too.
Credits
Agency: Insight Studio, Charlottetown, Canada
Creative Director: Mark MacLean
Art Director: William Alexander
Project Coordinator: Chloe Duchesne
Copywriter: Julie Jones
Graphic Designer: William Alexander
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March 6 – Prostate Cancer Awareness
Prostate exams can be uncomfortable, but they’re par for the course for men over age 50. To promote the importance of scheduling a potentially life-saving exam, we brainstormed ways to link popular hobbies of this age group to the screening process. The result? This cheeky little ad that pokes fun at a serious situation and a concept that has the potential for adaptation to various other activities, too!
Credits
Agency: Insight Studio, Charlottetown, Canada
Creative Director: Mark MacLean
Art Director: William Alexander
Project Coordinator: Chloe Duchesne
Copywriter: Julie Jones
Graphic Designer: William Alexander
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March 7 – Driving High
When our team learned that driving high doubled the risk of vehicle crashes in Canada, and young drivers are more likely to drive after using cannabis than after drinking, we all agreed this was an important issue to bring attention to.
Aimed toward an audience ending their night, this ad encourages cannabis users to arrange alternative transportation methods when under the influence, highlighting that the cost of driving impaired is far too high.
Credits
Agency: Insight Studio, Charlottetown, Canada
Creative Director: Mark MacLean
Art Director: William Alexander
Project Coordinator: Chloe Duchesne
Copywriter: Julie Jones
Graphic Designer: William Alexander
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March 8 – Pay Gap
International Women’s day is widely recognized as a day to celebrate Women’s achievements. However, we cannot celebrate the progress made and victories won without acknowledging the work still to be done. Women are still making 89 cents of every dollar men make. Until Canada fully embraces equity and takes action on gender parity, we will continue to do our part to draw attention to this issue.
Credits
Agency: Insight Studio, Charlottetown, Canada
Creative Director: Mark MacLean
Art Director: William Alexander
Project Coordinator: Chloe Duchesne
Copywriter: Julie Jones
Graphic Designer: William Alexander
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March 9 – No Smoking Day
This ad intends to bring a fresh perspective to the topic of quitting smoking. The adverse health effects of tobacco use have been extensively researched and communicated, so we chose to highlight the financial cost of maintaining this addiction. To subvert viewers’ expectations, we created an ad resembling a travel promotion, enticing people to imagine the breathtaking places, experiences and moments they are missing out on – illustrating how smoking robs you of life in more ways than one.
Credits
Agency: Insight Studio, Charlottetown, Canada
Creative Director: Mark MacLean
Art Director: William Alexander
Project Coordinator: Chloe Duchesne
Copywriter: Julie Jones
Graphic Designer: William Alexander
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March 10 – Domestic Violence
Domestic violence often goes unnoticed and unreported. But that doesn’t mean it’s not happening at alarming rates in Canada. In this ad, we encourage survivors to speak out. Reporting domestic violence can help prevent future occurrences, hold perpetrators accountable, initiate healing and provide support for victims, and offer hope for other survivors.
Credits
Agency: Insight Studio, Charlottetown, Canada
Creative Director: Mark MacLean
Art Director: William Alexander
Project Coordinator: Chloe Duchesne
Copywriter: Julie Jones
Graphic Designer: William Alexander
Digital Model & Rendering: Local Intl.
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March 11 – Gambling
This ad aims to raise awareness about the risks of gambling by highlighting its similarities to drug and alcohol use. While it can be fun to take a chance on the roulette wheel or try to beat the odds at blackjack, gambling can quickly turn into a dangerous addiction. The rush of dopamine that gambling releases activates the same pleasure centers in the brain as drugs and alcohol, making it a potential trap for addictive behaviour.
Credits
Agency: Insight Studio, Charlottetown, Canada
Creative Director: Mark MacLean
Art Director: William Alexander
Project Coordinator: Chloe Duchesne
Copywriter: Julie Jones
Graphic Designer: William Alexander
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March 12 – Gun Violence
Canada is one of the only nations in the world that has moved backwards with our gun control. We’ve seen a rise in gun-related deaths in Canada over the past several years, and this is an issue we can’t dodge any longer! The ad aims to shine a spotlight on the scary repercussions of lax gun laws and we hope it helps to trigger change.
Credits
Agency: Insight Studio, Charlottetown, Canada
Creative Director: Mark MacLean
Art Director: William Alexander
Project Coordinator: Chloe Duchesne
Copywriter: Julie Jones
Graphic Designer: William Alexander
Digital Model & Rendering: Local Intl.
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March 13 – Alzheimer’s Awareness
This ad is a visual representation of the heart-wrenching struggle faced by many who suffer from Alzheimer’s disease. Being unable to recognize family and friends is a common symptom of the disease and can be extremely distressing and painful for both the patient and their loved ones.
Credits
Agency: Insight Studio, Charlottetown, Canada
Creative Director: Mark MacLean
Art Director: William Alexander
Project Coordinator: Chloe Duchesne
Copywriter: Julie Jones
Graphic Designer: William Alexander
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March 14 – Pi Day
On #PiDay, we celebrate the infinite and irrational digits that have puzzled and amazed us for centuries. Pi has played a crucial role in various fields, including mathematics, science, engineering, architecture and more! Without math, space exploration seemed like “Pie in the Sky,” but with it, we’ve made incredible progress. This ad is intended to be a celebration of all things math.
Credits
Agency: Insight Studio, Charlottetown, Canada
Creative Director: Mark MacLean
Art Director: William Alexander
Project Coordinator: Chloe Duchesne
Copywriter: Julie Jones
Graphic Designer: William Alexander
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March 15 – Food Donation
Food insecurity is a massive problem in Canada, and it affects the most vulnerable in our society, with one-third of food bank users being children. No child should have to go to school on an empty stomach. We made this ad to show how hunger can significantly impact a child’s education, encouraging viewers to donate to their local food bank.
Credits
Agency: Insight Studio, Charlottetown, Canada
Creative Director: Mark MacLean
Art Director: William Alexander
Project Coordinator: Chloe Duchesne
Copywriter: Julie Jones
Graphic Designer: William Alexander
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March 16 – Volunteering
“I just don’t have the time” is a common excuse for not volunteering. Those who do volunteer don’t necessarily have the time either, but they have the heart, so they make time. This ad aims to demonstrate that volunteering can have just as much effect on the volunteer as it does for those they give their time to.
Credits
Agency: Insight Studio, Charlottetown, Canada
Creative Director: Mark MacLean
Art Director: William Alexander
Project Coordinator: Chloe Duchesne
Copywriter: Julie Jones
Graphic Designer: William Alexander
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March 17 – Drunk Driving
St. Patrick’s day is a time for celebration that, in true Irish spirit, usually involves socializing and enjoying a drink or two. While we all enjoy a bit of good “craic”, we must take precautions to find a safe ride home and end the night on a good note. This light-hearted ad uses phonetic spelling to make the viewer sound Irish while driving home a life-saving message.
Credits
Agency: Insight Studio, Charlottetown, Canada
Creative Director: Mark MacLean
Art Director: William Alexander
Project Coordinator: Chloe Duchesne
Copywriter: Julie Jones
Graphic Designer: William Alexander
Digital Model & Rendering: Local Intl.
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March 18 – Sexual Violence
Our team is passionate about fighting to dismantle a culture of sexual violence. We created this ad to emphasize how the threat of sexual harassment or violence can impact simple, everyday activities like going for a run. We hope it makes viewers feel something and inspires them to consider the systemic changes needed so that everyone can feel safe in their daily activities.
Credits
Agency: Insight Studio, Charlottetown, Canada
Creative Director: Mark MacLean
Art Director: William Alexander
Project Coordinator: Chloe Duchesne
Copywriter: Julie Jones
Graphic Designer: William Alexander
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March 19 – #ReadToMeDay
Created in honour of #InternationalReadToMeDay, this ad highlights the magic of reading and emphasizes how losing yourself in a good book can be the perfect escape to an infinite realm of possibilities, adventures, and characters that await within its pages.
Credits
Agency: Insight Studio, Charlottetown, Canada
Creative Director: Mark MacLean
Art Director: William Alexander
Project Coordinator: Chloe Duchesne
Copywriter: Julie Jones
Graphic Designer: William Alexander
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March 20 – Suicide Prevention
Many of us have been touched by suicide. It’s not always easy to start a conversation about mental health, but the simple act of reaching out and offering support can make a massive difference for those struggling with mental illness or thoughts of suicide. We created this ad based on a campaign concept called Texts Never Sent. It stresses the importance of breaking the stigma and reaching out to those who may need help.
Credits
Agency: Insight Studio, Charlottetown, Canada
Creative Director: Mark MacLean
Art Director: William Alexander
Project Coordinator: Chloe Duchesne
Copywriter: Julie Jones
Graphic Designer: William Alexander
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March 21 – International Day Against Racial Discrimination
Discrimination, intolerance, xenophobia, and racism still exist, impacting people worldwide and perpetuating injustice. The fight against racism requires a collective effort, and we must use our voices, or in this case, our ad, to denounce racism and celebrate diversity, which strengthens us. Inspired by the African proverb “If you want to go fast, go alone; if you want to go far, go together,” this ad created for the International Day Against Racial Discrimination highlights that a united, hate-free future without racial prejudice is stronger and more positive.
Credits
Agency: Insight Studio, Charlottetown, Canada
Creative Director: Mark MacLean
Art Director: William Alexander
Project Coordinator: Chloe Duchesne
Copywriter: Julie Jones
Graphic Designer: William Alexander
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March 22 – World Water Day
This ad for #WorldWaterDay emphasizes the need for increased efforts to preserve the health of our oceans. Sure, replacing plastic straws with paper is a start, but it’s a tiny bandage to a massive problem. It’s time to step up our game. Demand more and take action to keep our oceans healthy before it’s too late.
Credits
Agency: Insight Studio, Charlottetown, Canada
Creative Director: Mark MacLean
Art Director: William Alexander
Project Coordinator: Chloe Duchesne
Copywriter: Julie Jones
Graphic Designer: William Alexander
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March 23 – National Puppy Day
As a team of dog lovers, many of whom have chosen to adopt the furry loves in our life, we thought pet adoption was an important topic to include in our March Ad-ness campaign. March 23 marks National Puppy Day, and while no one can deny the adorableness of a new pup, older dogs certainly have lots of love to offer too! The adoption rate for old dogs is significantly lower than for puppies, but in the end, they have the same size hearts and adopting an older dog could save its life.
Credits
Agency: Insight Studio, Charlottetown, Canada
Creative Director: Mark MacLean
Art Director: William Alexander
Project Coordinator: Chloe Duchesne
Copywriter: Julie Jones
Graphic Designer: William Alexander
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March 24 – Arts Appreciation
As a creative team, most of us come from an arts background, whether it’s video, writing, design or more. Storytelling and artistic expression in their many forms have the power to bring people together for a shared experience. It can evoke emotions that transcend barriers such as age, gender, and language. This ad is a celebration of the powerful role the arts play throughout all cultures.
Credits
Agency: Insight Studio, Charlottetown, Canada
Creative Director: Mark MacLean
Art Director: William Alexander
Project Coordinator: Chloe Duchesne
Copywriter: Julie Jones
Graphic Designer: William Alexander
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March 25 – Healthy Lifestyle
This ad aims to promote a healthy and active lifestyle by addressing a common barrier to hitting the gym – the fear of being judged by others based on your appearance. We wanted to convey the message that the only thing that truly matters when working out is the desire to better yourself and feel accomplished!
Credits
Agency: Insight Studio, Charlottetown, Canada
Creative Director: Mark MacLean
Art Director: William Alexander
Project Coordinator: Chloe Duchesne
Copywriter: Julie Jones
Graphic Designer: William Alexander
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March 26 – Celebrating The LGBTQ+ Community
Over the past few years, the number of Canadians openly living their truth has been on the rise, and we think that’s progress to be proud of! As a country, there is still work to be done for the 2SLGBTQIA+ community, and as allies, we commit to supporting progress, as well as celebrating the community’s successes every chance we get. 🏳️🌈
Credits
Agency: Insight Studio, Charlottetown, Canada
Creative Director: Mark MacLean
Art Director: William Alexander
Project Coordinator: Chloe Duchesne
Copywriter: Julie Jones
Graphic Designer: William Alexander
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March 27 – Access To Education
In Canada, access to education is something we often take for granted, but the sad reality is millions of children are denied this fundamental right due to discrimination, armed conflict, poverty, etc. We created this ad to bring attention to this massive issue and promote the importance of ensuring every child has access to education as it empowers individuals and communities to fight oppression, reduce poverty, and improve lives.
Credits
Agency: Insight Studio, Charlottetown, Canada
Creative Director: Mark MacLean
Art Director: William Alexander
Project Coordinator: Chloe Duchesne
Copywriter: Julie Jones
Graphic Designer: William Alexander
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March 28 – Cancer (Female)
Breast cancer has affected so many people, and that’s why there are a ton of campaigns out there promoting early detection and research funding. But for our team, this cause is personal. We really wanted to contribute in a way that stood out, so we came up with a unique approach. We created an ad inspired by the popular home decor trend of vintage botanical and specimen illustrations. However, upon closer inspection, it’s actually a powerful call to action for breast cancer awareness. We hope it catches people’s attention and makes them pause for a moment.
Credits
Agency: Insight Studio, Charlottetown, Canada
Creative Director: Mark MacLean
Art Director: William Alexander
Project Coordinator: Chloe Duchesne
Copywriter: Julie Jones
Graphic Designer: William Alexander
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March 29 – Deforestation
Rainforests are being destroyed at an alarming rate, and this ad gets down to the meat of the matter. Our goal was to represent the link between the beef industry and deforestation in the Amazon in a simple yet effective visual. Land clearing for cattle ranching and soybean feed destroys habitats, biodiversity, and indigenous communities. Eating less beef is a simple action anyone can take to help our planet, and that’s the message we wanted to get across.
Credits
Agency: Insight Studio, Charlottetown, Canada
Creative Director: Mark MacLean
Art Director: William Alexander
Project Coordinator: Chloe Duchesne
Copywriter: Julie Jones
Graphic Designer: William Alexander
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