Blog

Discover how to create an effective Recruitment Marketing Strategy in today's competitive labour market. Learn the benefits, tools, creative examples, and audience segmentation techniques to attract the right candidates. Enhance your employer brand and stay ahead of the recruitment game.

Discover how strategic marketing can be your key to success in challenging economic times. Learn why cutting back on marketing can have dire consequences and explore ways to maintain brand visibility, boost customer loyalty, adapt, and thrive when conditions improve.

In celebration of Small Business Week, we sat down with partners Kerry Anne MacDougall and Dawn Binns to get the scoop on how they brought their entrepreneurial dreams to life and grew Insight Studio from the ground up!

The art of storytelling can have an incredible impact on your recruitment game! In this blog post, we dive into how storytelling can build connections with candidates, set you apart from competitors, and leave a lasting impression on the labour market. Find out why weaving stories into your recruitment

Discover how to create an effective Recruitment Marketing Strategy in today's competitive labour market. Learn the benefits, tools, creative examples, and audience segmentation techniques to attract the right candidates. Enhance your employer brand and stay ahead of the recruitment game.

Unlock the power of emotions and feelings in marketing campaigns, Explore the crucial distinction between emotions and feelings, and learn how to tailor triggers, personalize content, build authenticity, and evoke emotional connections for impactful marketing success.

Thanks to the Green Internet, it's possible to create and manage digital content that is more environmentally friendly, reducing our carbon footprint while using online technologies.

Preparing for a marketing agency kick-off meeting? Discover seven essential tips to ensure a successful partnership. From defining goals and understanding your audience to communicating brand values and setting budgets, learn how to ace your kick-off meeting and kickstart an effective collaboration with your agency.

Our Copywriter and Brand Manager shares her transformational journey from perceiving marketing as a “dirty word” to embracing content marketing as a powerful tool for storytelling and community-building. Discover the true value of content marketing and why it's worth the investment, and learn about the different streams of why

Each generation has a set of shared experiences, interests and values that set them apart from the next. This means each generation needs to be marketed to differently, and Gen Z can be a tricky one! Discover the secrets to cracking the code on #GenZMarketing.

As we wrap our March Ad-ness campaign, we asked our team members to share their favourite ads. Check it out and let us know if our favourites line up with ours!

Great teams are a result of great leadership. With Super Bowl LVII upon us, Creative Director Mark MacLean shares his thoughts on how the sports world has influenced his approach to leadership, and what he’s learned since transitioning from ‘player’ to ‘coach’ here at Insight Studio.